Local girls football club Mole Valley Girls FC needed a recruitment drive that would inspire young girls and parents alike to sign up for the next season. The 'Kick Balls' campaign was aimed at highlighting the empowerment and confidence building that an all girls team sport can provide. Strong eye contact and a cheeky headline captures attention and brings a double meaning that kids and grown ups can both appreciate. The campaign used girls from different age groups in the club to encourage ownership and a sense of community engagement.

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